Written by Jana Peterková, University of Economics, Prague
Public diplomacy can be seen as a very good instrument for small and medium-sized states to be seen and to gain influence beyond limits of their hard power resources. The paper focuses on main characteristics of Public Diplomacy (PD) and specifics of Czech approach to PD strategy. The author examines which characteristics of the public diplomacy model for small states have direct connection to public diplomacy in the Czech Republic and to what extent. In its other part the paper touches new trends in the international environment and possible reaction of the Czech public diplomacy to these changes, and new perspectives of public diplomacy in the Czech Republic.
Keywords: public diplomacy, Czech Republic, small states, strategy